Header Image

Agenda

Session Filters

Day 1 Wednesday, July 26

  • July 26
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • July 26
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • July 26
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Make the case for the importance of uncovering customer insights
  • Create a common definition of an insight
  • Find inspiration in examples where insights generated successful outcomes
  • Consider affordable methods for generating insight fodder at your organization
  • July 26
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • July 26
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Develop a holistic view of your customers, including how changes in digital trends impacts your other servicing channels
  • Create an early warning system to identify customer pain points & resolve them quickly
  • Bolster your customer’s loyalty by providing “in the moment” guidance
  • July 26
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Understand the difference between reporting and analytics
  • Walk away with 3 key actionable pillars of success
  • Learn how to break down different analytyics solution models
  • Establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • July 26
  • 5:15 pm - 6:30 pm

Opening Reception

Day 2 Thursday, July 27

  • July 27
  • 8:30 am - 9:00 am
  • Stage 1
  • Develop a more targeted and relevant message to your audience
  • Design more impactful marketing campaigns that trigger the right areas in the brain
  • Critique and review your digital efforts with a better sense of what works and what doesn’t
  • July 27
  • 9:15 am - 9:45 am
  • Stage 3
  • Quickly identify gaps in your ability to measure your spend
  • Understand how technology can help or hurt your reporting process
  • List three distinct KPI classifications that every marketer should know
  • July 27
  • 10:00 am - 10:30 am
  • Stage 1
  • Understand the importance of taking a consumer centric approach to digital transformation
  • Leverage your assets to deliver a better customer experience and drive sales
  • Think differently about your business model in the age of digital disruption
  • Anticipate and manage common pitfalls associated with digital transformation
  • July 27
  • 11:00 am - 11:30 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 2

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • July 27
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • July 27
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Know what content works and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 1

Technology has changed almost everything about how we live and work. But even today’s best designed products force us to make hundreds of distracting and tedious decisions every day. The future of design lies in freeing people up for more meaningful decisions and experiences by creating products and services that use artificial intelligence and machine learning to make decisions on our behalf,

  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • July 27
  • 5:20 pm - 6:35 pm

Closing Reception

Join us at DS Kansas City 2017

Subscribe to our newsletter