When Jonah Berger and Digitas unveiled their 10 top most engaging brands in 2015, the Kansas City Chiefs was only team in professional sports listed along with brands like Starbucks and LG. Not surprisingly, the Chiefs also ranked No. 1 in Facebook engagement among all NFL teams. All brands understand the importance of engagement, but how do brands actually build an engaged fan base even with restrictions in place?
At the end of this session, you’ll be able to:
- Design content that performs on social media platforms especially at particular times of day
- Understand how the KC Chiefs increased Instagram engagement rate by 104%
- Employ hacks to increase engagement