Capturing attention is crucial. But what happens once you’ve got that attention? In today’s fragmented world, audio is the most powerful way to meaningfully engage with your audience. What makes audio so impactful in a mobile environment? How should I be thinking about new audiences like Gen Z? And where does music fit into all this? Enjoy this this provocative look at the future of audience engagement.

After this session you’ll be able to:

  • Leverage the power of audio and make meaningful connections with consumers
  • Take an informed approach to engaging Gen Z
  • Understand the role that music plays in memorable advertising campaigns