Header Image

Agenda

Shout Out
Session Filters

Pre-event Tuesday, May 14

10:00 am - 4:00 pm

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, May 15

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

Future Consumers

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg

2:30 pm - 3:00 pm

Reinventing Content Marketing Into a Measurable Business Strategy

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Use a key framework to assess the purpose of your current and future approach to content marketing
  • Implement a usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
  • Replicate examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
  • B2C
  • Content Marketing
  • Conversion
  • SEO & Search

Balancing Relevance vs. Privacy: The State of Data in Email Marketing in 2019

  • Jessica Best, Barkley
  • Jessica Best
  • Understand how privacy laws impact email and marketing strategy, i.e. CAN-SPAM, CASL and GDPR
  • Use data to make your email marketing more relevant and useful… without being creepy
  • Determine optimizations for your marketing using data without abusing your knowledge/power
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Email Marketing

Cognitive Technology: The End of Marketers and Marketing As We Know It?

  • Understand how machine learning/AI technologies will be used to improve marketing processes and decision making
  • Know which marketing roles and functions are at risk of being “automated”
  • Prepare yourself and your team for the future through a “center-brain marketing” approach
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Strategy

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Exp
  • Social Media

3:15 pm - 3:45 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

What’s Technically Wrong With Your Website?

  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • SEO & Search

Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

  • Sarah Bond, Lucky Orange
  • Sarah Bond
  • Prioritize the marketing metrics that are most valuable and should be at the top of your reports
  • Apply proven strategies from technology providers, agencies and brands to help manage data and create actionable insights
  • Manage your data by using segmentation and filtering techniques across disciplines like SEO and user experience analytics
  • Analytics
  • B2B
  • B2C
  • Data
  • Measurement

Using UX Writing with Marketing to Speak to Your Customers

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • Customer Exp
  • UX/Design

4:00 pm - 4:30 pm

Filling the Funnel: How to Build a Modern Content Marketing Strategy

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your organization’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand ongoing with sales to fill the funnel, drive ROI and affect the bottom line
  • Create content for every layer of the funnel and across marketing activities – to accelerate demand gen, and lead nurture with more closed-won opportunities
  • Get a quick glimpse into what Netflix, Amazon and other global brands are doing at the cutting-edge of content
  • B2B
  • B2C
  • Content Marketing
  • Conversion

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Email Marketing
  • UX/Design

Better Than The Newsletter: Eight Ways to Deliver Relevance with Email Marketing

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Utilize email marketing to fortify customer relationships with timely announcements, meaningful introductions, cross-sell opportunities and win-back campaigns
  • Implement a self-segmentation strategy in which subscribers convey what’s most important to them
  • Reap the benefits of a well-planned educational on-boarding series
  • Understand where to start when crafting effective email nurture campaigns
  • B2B
  • B2C
  • Content Marketing
  • Email Marketing

You Don’t Know What You Don’t Know, but Predictive Analytics does!

  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • B2B
  • Emerging
  • Measurement
  • Strategy

4:45 pm - 5:15 pm

Seven Psychological Triggers Every Marketer Should Master

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Creating and Implementing a Scorecard System to Increase User-Centric Maturity

  • John Kille, MSTS
  • John Kille
  • Understand the three elements of the user-centric scorecard system
  • Implement the provided scorecard system within your own organization to assess and measure user-centric maturity
  • Identify product teams’ key areas that need assistance and take action on them
  • B2B
  • B2C
  • Customer Exp
  • UX/Design

Putting a Real Value on Your Testing and Optimization Program

  • Steve Rude, Thomson Reuters
  • Steve Rude
  • Calculate annual test impacts in a more accurate manner than past models.
  • Organize test results to show value in the most important areas of your business
  • Design auto-calculating spreadsheets
  • Show leadership testing’s impact in a language they understand
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Strategy

5:15 pm - 6:30 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, May 16

8:30 am - 9:00 am

Flourish or Fold: The Five Practices of Particularly Resilient Digital Marketers

  • Interpret why resilience is more important than ever for the digital marketer
  • Understand and implement the five practices of particularly resilient digital marketers
  • Appreciate what resilience is and is not – and how to use resilient behaviors to address challenge personally and professionally
  • Further develop your own resilience and the resilience of those around you on your team, within your company
  • Strategy

Create Marketing Content for the ENTIRE Month with Just One Source

  • Jean Ginzburg, JeanGinzburg.com
  • Jean Ginzburg
  • Repurpose one piece of content in multiple ways so you aren’t always spending time and money creating new content
  • Use marketing tech platforms to add efficiency and streamline the content publishing process
  • Create a content calendar which allows you to organize, plan, and be more strategic with the content you have already developed
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Engaging Your Audience With Creative Social Strategies

  • Tylar Blueitt, Tylar & Company
  • Tylar Blueitt
  • Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
  • Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
  • Create influential and emotional social “cliffhangers” that will leave your audience charged – and wanting more
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

9:15 am - 9:45 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Get More out of Every Email You Send

  • Ryan Crowley, ActiveCampaign
  • Ryan Crowley
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Enhance Your Influencer Marketing with Remarketing

  • Tony Chopp, Claim Your Space
  • Tony Chopp
  • Understand how coupon-code driven influencer marketing campaigns can fill the top of your funnel
  • Import cost data into Google Analytics from other advertising platforms
  • Develop a custom channel-based reporting analytics strategy to compare ROAS across attribution models
  • Use coupon codes in URL paths to build and scale dynamically generated remarketing audiences and campaigns
  • B2C
  • Emerging
  • Paid Advertising
  • Social Media

10:00 am - 10:30 am

Customer Storytelling: Connecting with Empathy and Humor

  • Tim Washer, Ridiculous Media
  • Tim Washer
  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentar
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Email Marketing: Optimizing for Engagement and ROI

  • Time your emails more appropriately for your audience
  • Optimize the design layout of your emails using a visual conversion funnel
  • Design A/B tests to optimize for conversion
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • UX/Design

How to Embrace the Convergence of TV and Digital Video

  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn
  • Understand how digital and television have converged
  • Gain insights into how video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy
  • B2C
  • Data
  • Video Marketing

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Clearly articulate a strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

11:00 am - 11:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

12 Principles of Viral Content

  • Define “viral” and understand why you’re struggling to get your content noticed and shared organically
  • Craft content that not only showcases your product, but that also EXCITES your audience.
  • Use the same framework that helped grow Venngage’s traffic and revenue by over 800% in less than a year
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

  • Yosef Silver, Fusion Inbound
  • Yosef Silver
  • Implement actionable best practice email marketing concepts that in some cases have increased revenue by 300%
  • Use tactics to grow your list online, offline, and through other marketing channels
  • Understand which email metrics you should be tracking, and why they matter
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Take the first steps to launching your podcast in the next 4 weeks
  • B2B
  • Content Marketing
  • Conversion
  • Social Media
  • Strategy

Behind the Scenes: Elevate Your Brand by Improving Your Creative Process

  • Andrea Trew, Trew Creative
  • Andrea Trew
  • Improve your creative process and put together a strategic design approach to achieve brand goals
  • Gain inspiration that will drive your next creative marketing approach
  • Understand the differences between agency, in-house, and freelance design work
  • Know that wherever you work, you can create branded elements that are proven to surprise and delight
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX/Design

12:30 pm - 1:25 pm

Lunch Keynote

Keynote
  • Nina Mishkin, Twitter
  • Nina Mishkin

1:40 pm - 2:10 pm

Finding Fit: Messaging Frameworks for Marketing Growth

  • Justin Watkins, Native Digital
  • Justin Watkins
  • Identify and tailor messaging to influential advocates
  • Plot how your brand is positioned relevant to competitors in the minds of your audience
  • Evaluate creative & channel performance metrics to justify marketing investments
  • B2B
  • B2C
  • Branding
  • Measurement

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, BobTripathi.com
  • Bob Tripathi
  • Gain marketing and sales alignment
  • Create digital tactics to target accounts
  • Tie MarTech platforms with digital activities
  • Create content for the right customer persona
  • Measurement

How to Strengthen UX with Tactical and Strategic Involvement

  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • UX/Design

Improve Your Hyper Targeted Digital Advertising to Increase ROI

  • Marty Shepard, Allant Group
  • Marty Shepard
  • Identify your customers’ journey
  • Create highly targeted audience segments
  • Develop a channel mix that targets your more valuable customers
  • Improve the effectiveness and efficiency for your add spend
  • Understand why you need an independent party to measure your digital advertising success
  • B2B
  • B2C
  • Data
  • Measurement
  • Paid Advertising

2:20 pm - 2:50 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Exp
  • Strategy

Content that Converts: How to Sell via Social Media

  • Use the content framework required to make sales on social media
  • Segment your social audiences
  • Create a paid ad strategy that drives sales
  • Analyze results to better future content creation
  • Analytics
  • B2C
  • Content Marketing
  • Conversion
  • Measurement
  • Social Media

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX/Design

3:00 pm - 3:30 pm

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand the steps in the lifecycle that warrant re-engagement campaigns
  • Replicate best-in-class examples of re-engagement in action
  • Implement can’t-miss tips that get clicks among disengaged subscribers
  • Conversion
  • Email Marketing
  • Mobile Marketing
  • Strategy

Science It: How to Use Influence Theory to Craft Compelling Messages

  • Rita Arens, H&R Block
  • Rita Arens
  • Understand the basics of influence theory as outlined by Robert Cialdini
  • Test messages against each other with your research partners or online
  • Develop a content strategy framework based on your findings
  • B2C
  • Content Marketing
  • Conversion

Driving Brand Love®

  • Jeff Fromm, FutureCast
  • Jeff Fromm
  • Understand what drives brand preference
  • Define why preferred brands have a price elasticity advantage
  • Replicate how preferred brands incorporate purpose and innovation into their marketing models
  • B2C
  • Branding
  • Conversion
  • Strategy

3:40 pm - 4:10 pm

Finding Fit: Messaging Frameworks for Marketing Growth

  • Justin Watkins, Native Digital
  • Justin Watkins
  • Identify and tailor messaging to influential advocates
  • Plot how your brand is positioned relevant to competitors in the minds of your audience
  • Evaluate creative & channel performance metrics to justify marketing investments
  • B2B
  • B2C
  • Branding
  • Measurement

SEO vs. Brand Voice: Choosing the Right Words

  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy

4:10 pm - 5:10 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Kansas City 2019