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Pre-event Tuesday, May 14

10:00 am - 4:00 pm

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, May 15

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

Future Consumers

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg

Technology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.

2:30 pm - 3:00 pm

Reinventing Content Marketing Into a Measurable Business Strategy

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Use a key framework to assess the purpose of your current and future approach to content marketing
  • Implement a usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
  • Replicate examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
  • B2C
  • Content Marketing
  • Conversion
  • SEO & Search

Maximize Marketing ROI with a Data-First Approach to Attribution Modeling

  • Rob Clarke, Strala
  • Rob Clarke
  • Understand the many layers of marketing attribution and why it’s challenging
  • Identify the gaps in your current data collection process and where efficiencies could be made
  • Start to lay the groundwork for successful marketing attribution
  • B2B
  • B2C
  • Data
  • Measurement

Get More out of Every Email You Send

  • Dathan Brown, ActiveCampaign
  • Dathan Brown
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social Media

3:15 pm - 3:45 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Balancing Relevance vs. Privacy: The State of Data in Email Marketing in 2019

  • Jessica Best, Barkley
  • Jessica Best
  • Understand how privacy laws impact email and marketing strategy, i.e. CAN-SPAM, CASL and GDPR
  • Use data to make your email marketing more relevant and useful… without being creepy
  • Determine optimizations for your marketing using data without abusing your knowledge/power
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Email Marketing

Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

  • Sarah Bond, Lucky Orange
  • Sarah Bond
  • Prioritize the marketing metrics that are most valuable and should be at the top of your reports
  • Apply proven strategies from technology providers, agencies and brands to help manage data and create actionable insights
  • Manage your data by using segmentation and filtering techniques across disciplines like SEO and user experience analytics
  • Analytics
  • B2B
  • B2C
  • Data
  • Measurement

Using UX Writing with Marketing to Speak to Your Customers

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • Customer Experience
  • UX & Design

4:00 pm - 4:30 pm

Filling the Funnel: How to Build a Modern Content Marketing Strategy

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your organization’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand ongoing with sales to fill the funnel, drive ROI and affect the bottom line
  • Create content for every layer of the funnel and across marketing activities – to accelerate demand gen, and lead nurture with more closed-won opportunities
  • Get a quick glimpse into what Netflix, Amazon and other global brands are doing at the cutting-edge of content
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Don’t be that Persona!

  • Chris Perkins, Bernstein-Rein
  • Chris Perkins
  • Avoid being stuck with look-back segmentation
  • Avoid squeezing segments into a syndicated, off-the-shelf system
  • Look beyond the massive bias factors with personas
  • Pay attention to critical attitudinal and behavioral consumer traits
  • B2B
  • B2C
  • Strategy

Better Than The Newsletter: Eight Ways to Deliver Relevance with Email Marketing

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Utilize email marketing to fortify customer relationships with timely announcements, meaningful introductions, cross-sell opportunities and win-back campaigns
  • Implement a self-segmentation strategy in which subscribers convey what’s most important to them
  • Reap the benefits of a well-planned educational on-boarding series
  • Understand where to start when crafting effective email nurture campaigns
  • B2B
  • B2C
  • Content Marketing
  • Email Marketing

5 Ways Creative Teams Build or Destroy Social Media Analytics

  • Alan Weber, Data to Strategy Group
  • Alan Weber
  • Design key goals that drive team focus toward trackable success metrics
  • Communicate to the hidden “what’s-in-it-for-me” interests of audience segments
  • Develop production and delivery schedules for trackable targeted content
  • Create a step-by-step relationship building process
  • Execute a content strategy that drives success
  • Content Marketing
  • Data
  • Strategy

4:45 pm - 5:15 pm

Transcend the Funnel: How Click-to-Human Technology Will Validate ROI Through Conversational Content

  • Align the needs of sales and marketing through the same piece of content
  • Think beyond lead generation forms and know how to develop stronger relationships through your content without having to send a single email
  • Rethink your content marketing strategy, leveraging emerging technology to start the next phase of your journey
  • Content Marketing
  • Strategy

Smiles as Ranking Factors: How A.I. and Facial Recognition Will Change SEO

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  •  Identify the Google devices and technologies (either invented or acquired) that will impact SEO strategy in the near term
  • Take 4 steps to immediately prepare for these dramatic shifts
  • B2B
  • B2C
  • Emerging
  • SEO & Search

Putting a Real Value on Your Testing and Optimization Program

  • Steve Rude, Thomson Reuters
  • Steve Rude
  • Calculate annual test impacts in a more accurate manner than past models.
  • Organize test results to show value in the most important areas of your business
  • Design auto-calculating spreadsheets
  • Show leadership testing’s impact in a language they understand
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Strategy

Creating and Implementing a Scorecard System to Increase User-Centric Maturity

  • John Kille, MSTS
  • John Kille
  • Understand the three elements of the user-centric scorecard system
  • Implement the provided scorecard system within your own organization to assess and measure user-centric maturity
  • Identify product teams’ key areas that need assistance and take action on them
  • B2B
  • B2C
  • Customer Experience
  • UX & Design

5:15 pm - 6:30 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, May 16

8:30 am - 9:00 am

Create Marketing Content for the ENTIRE Month with Just One Source

  • Jean Ginzburg, JeanGinzburg.com
  • Jean Ginzburg
  • Repurpose one piece of content in multiple ways so you aren’t always spending time and money creating new content
  • Use marketing tech platforms to add efficiency and streamline the content publishing process
  • Create a content calendar which allows you to organize, plan, and be more strategic with the content you have already developed
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Engaging Your Audience With Creative Social Strategies

  • Tylar Blueitt, Oculus Health
  • Tylar Blueitt
  • Create a dynamic spin on popular trends and hashtags to curate unique and engaging social marketing messaging and content
  • Invite your audience be part of your story with engaging user generated brand content that they’ll want to share
  • Create influential and emotional social “cliffhangers” that will leave your audience charged – and wanting more
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

Tools and Tactics for a True Holistic Brand Experience

  • Vanessa Hannay, Muck Rack
  • Vanessa Hannay
  • Communicate and understand how to manage customer sensitivity
  • Position your customers as thought leaders in the industry to differentiate from competitors
  • Transform customer engagement into improved sales through stronger relationship management
  • B2B
  • B2C
  • Branding
  • Conversion

9:15 am - 9:45 am

10 Challenges Digital Marketers Leaders Face (and how to solve them)

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Leverage MarTech to have a holistic view of all campaigns
  • Troubleshoot SEO and WIN at SEO
  • Create personalized content for your audience
  • Effectively work with IT to get things done
  • Nurture and score your B2B leads
  • Structure your Digital team to scale fast
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data
  • SEO & Search
  • Strategy

How You Can Save Up To 50% on Your Digital Media Budgets

  • Senthil Govindan, Datawrkz
  • Senthil Govindan
  • Understand the digital media value chain
  • Use a framework for deciding whether to outsource media buying or keep it in house
  • Determine if media buying will be done in a transparent fashion
  • Evaluate media buying firms, especially with respect to pricing structure
  • Understand when to use Search, Social, and Programmatic channels
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

Differentiating Messages and Content to Break Through the Noise

  • Dan Gilgoff, AARP
  • Dan Gilgoff
  • Apply a checklist for messages to connect deep and/or wide
  • Frame similar messages and content in distinct ways to showcase unique value
  • Reformat the same message to succeed on wildly different platforms, from Instagram to Apple News to email
  • Content Marketing
  • Strategy

Generation Entertain Me: How Gen Z is Changing Everything

  • Monica Cravotta, WP Engine
  • Monica Cravotta
  • Understand how the shift from inform to entertain driven by a digital dependence can impact your brand
  • Rethink your digital experience as the human experience
  • Create a predictive personalized experience
  • B2B
  • B2C
  • Strategy

10:00 am - 10:30 am

How to Embrace the Convergence of TV and Digital Video

  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn
  • Understand how digital and television have converged
  • Gain insights into how video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy
  • B2C
  • Data
  • Video Marketing

Unleashing the Hidden Power of Email Marketing: Improve Results and Avoid Mistakes

  • Yosef Silver, Fusion Inbound
  • Yosef Silver
  • Implement actionable best practice email marketing concepts that in some cases have increased revenue by 300%
  • Use tactics to grow your list online, offline, and through other marketing channels
  • Understand which email metrics you should be tracking, and why they matter
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

Enhance Your Influencer Marketing with Remarketing

  • Tony Chopp, Claim Your Space
  • Tony Chopp
  • Understand how coupon-code driven influencer marketing campaigns can fill the top of your funnel
  • Import cost data into Google Analytics from other advertising platforms
  • Develop a custom channel-based reporting analytics strategy to compare ROAS across attribution models
  • Use coupon codes in URL paths to build and scale dynamically generated remarketing audiences and campaigns
  • B2C
  • Emerging
  • Paid Advertising
  • Social Media

The One BIG Visual Content Mistake That Will Hurt Your Brand in 2019

  • Ryan McCready, Venngage
  • Ryan McCready
  • Identify where your brand is using lazy visual content and fix it in a matter of minutes
  • Create templates for social media graphics that you can reuse with any blog post, social media share or article
  • Repurpose your most popular articles, ebooks and more into visual content
  • Plan a strategic visual content calendar from scratch
  • Content Marketing
  • Social Media

11:00 am - 11:30 am

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Experience
  • Strategy

Customer Storytelling: Connecting with Empathy and Humor

  • Tim Washer, Ridiculous Media
  • Tim Washer
  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentar
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Take the first steps to launching your podcast in the next 4 weeks
  • B2B
  • Content Marketing
  • Conversion
  • Social Media
  • Strategy

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Clearly articulate a strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

The Next Frontier of Search

  • Jenny Halasz, JLH Marketing, Inc.
  • Jenny Halasz
  • Classify queries not only as belonging to a certain keyword group, but also by what result type the query “wants”
  • Understand what content type works best for each kind of query—local, informational, actionable, or supporting
  • Make the most of your existing assets and driving increased revenue
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

  • Scott Seidewitz, The Seidewitz Group
  • Scott Seidewitz
  • Recognize when you might not be able to trust the voice of the customer
  • Use simple techniques to overcome flaws in customer memory recall
  • Get at deep-seated implicit and emotional needs that drive many customer decisions
  • B2B
  • B2C
  • Customer Experience

12:30 pm - 1:25 pm

How to Tell Stories in a Mobile-Centric World

Keynote
  • Nina Mishkin, Twitter
  • Nina Mishkin

During this keynote, you will hear from Nina Mishkin, Global Head of Content Strategy at Twitter, on how to develop stories that have an impact in the mobile feed. Nina will share the keys to successful storytelling based upon her experience consulting with over 100 brands worldwide.

1:40 pm - 2:10 pm

Finding Fit: Messaging Frameworks for Marketing Growth

  • Justin Watkins, Native Digital
  • Justin Watkins
  • Identify and tailor messaging to influential advocates
  • Plot how your brand is positioned relevant to competitors in the minds of your audience
  • Evaluate creative & channel performance metrics to justify marketing investments
  • B2B
  • B2C
  • Branding
  • Measurement

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Gain marketing and sales alignment
  • Create digital tactics to target accounts
  • Tie MarTech platforms with digital activities
  • Create content for the right customer persona
  • Measurement

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Set the expectations for influencer deliverables
  • Define and track brand & traffic KPIs
  • Report on how influencers have impacted revenue
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Marketing’s New Normal: Measuring Digital Marketing in a Privacy-First World

  • Marty Shepard, Allant Group
  • Marty Shepard
  • Understand that data is important and first party data is the new currency
  • Implement a process to enrich first party data to more effectively target audiences
  • Use people based marketing – an effective way to target individuals, while maintaining customer privacy
  • Understand that transparency in measurement is important – best intentions are not verifiable (trust, but verify)
  • Data
  • Measurement

2:20 pm - 2:50 pm

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

Leverage Technology to Automate Your Follow Up

  • Brad Korn, KornTeam Real Estate Systems
  • Brad Korn
  • Understand how action plans and campaigns can automate your business
  • Add the personal touch back into your business
  • Double, Triple or Quadruple your sales without talking to strangers
  • Use a simple 4-step process for reconnecting with your database
  • B2B
  • B2C
  • Conversion
  • Data

Behind the Scenes: Elevate Your Brand by Improving Your Creative Process

  • Andrea Trew, Trew Creative
  • Andrea Trew
  • Improve your creative process and put together a strategic design approach to achieve brand goals
  • Gain inspiration that will drive your next creative marketing approach
  • Understand the differences between agency, in-house, and freelance design work
  • Know that wherever you work, you can create branded elements that are proven to surprise and delight
  • B2B
  • B2C
  • Branding
  • Strategy
  • UX & Design

3:00 pm - 3:30 pm

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Email Marketing
  • UX & Design

Science It: How to Use Influence Theory to Craft Compelling Messages

  • Rita Arens, H&R Block
  • Rita Arens
  • Understand the basics of influence theory as outlined by Robert Cialdini
  • Test messages against each other with your research partners or online
  • Develop a content strategy framework based on your findings
  • B2C
  • Content Marketing
  • Conversion

Driving Brand Love®

  • Jeff Fromm, FutureCast
  • Jeff Fromm
  • Understand what drives brand preference
  • Define why preferred brands have a price elasticity advantage
  • Replicate how preferred brands incorporate purpose and innovation into their marketing models
  • B2C
  • Branding
  • Conversion
  • Strategy

3:40 pm - 4:15 pm

Getting the Green Light: How to Build Content That People Say YES To

Keynote
  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)

4:15 pm - 5:15 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!