Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives.
Each offers a thorough deep dive into these core tactical skills:
AM Workshops
- Content
- Search
Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.
“AM Workshop alone was worth the price of the entire ticket!”
– 2018 Digital Summit attendee
Day 1 Wednesday, May 15
8:30 am - 12:30 pm
Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy
AM Workshop
- John Triplett, Vertical Measures
- Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
- Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
- Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
- Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
- Build an audience that you own, not rent, and the prove the value it creates for your organization
- Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
The Path to Positon 1: Search Engine Optimization in a User First World
AM Workshop
- Surface and leverage data to understand your customers’ behaviors and intent
- Create content that aligns customer interests with strategic business objectives
- Utilize recent search engine algorithm updates to supercharge online visibility
- Create trust and authority through smarter brand citations
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
Email 2020: Email Marketing for This Year & Beyond
AM Workshop
- Michael Barber, Godfrey
- Explain why email still matters for brands
- Understand permission and list building/hygiene
- List the metrics that impact deliverability
- Decipher how internet service providers score engagement
- Use a roadmap for managing inactive subscribers
- Design and develop an impactful email
- Know why subscribers open and why they don’t
- Personalize and segment your subscribers
- Determine the right frequency for your brand and subscribers
- Fit email into your demand generation plan
- Determine the right email metrics for your brand
- Review what the future of email might look like over the next few years.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
“The in-depth AM Workshops are the biggest value of the event.”
– 2018 Digital Summit attendee
See What People Love About Digital Summit
A certificate of completion is available for all AM Workshops attendees
Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!