Agenda

Session Filters

Pre-event Tuesday, May 12

10:00 am - 4:00 pm

The Ultimate Social Media Marketing Masterclass

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management, and conversion strategies
  • Design a winning social media game plan that will not break the bank
  • Create an engaged community of fans and content that converts
  • Manage a posting schedule and decide what—and where—you should post
  • Apply simple tricks for making your processes smooth and easy including tools to use
  • Engage employees to become social media advocates for your company
  • Regain organic reach on platforms such as Facebook by knowing what the algorithms show preferential treatment to

Who should attend? This session is for digital marketers who use social media and want to understand how to reach their business goals with more efficiency. Attendees will receive a comprehensive workbook to utilize in the Masterclass.

Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Organizing Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, CDK Global
  • Colleen Harris
  • Audit Google Analytics set up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. See how different data sources connect to the report, how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. Identify the question you want to answer, find the answer in Google Analytics and apply design principles of data to show value of your work to internal and external stakeholders.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, May 13

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Advanced SEO Tactics for 2020

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

1:15 pm - 2:15 pm

Opening Keynote: Reshma Saujani, Founder of Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

2:30 pm - 3:00 pm

From Zero to Hero: Harnessing Your Marketing Superpower with Data-First Marketing

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • How to develop a standard framework for your marketing org that capitalizes on the data you’re already capturing
  • How to spot common pitfalls of data compilation and tactics to overcome them
  • Game plan how to achieve true ROI measurement through a process and maturing martech stack.
  • B2B
  • B2C
  • Data & Analytics
  • MarTech
  • SEO & Search

Rehearse for Real Time: Preparing for the Moments That Make Content Great

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez
  • Create 144 pieces of promotional videos, marketing materials, and social media content from 12 videos (1 per month)
  • Make a monthly content plan with one video a month
  • Develop a step-by-step process for creating a content calendar promoting new content and reinvigorating “old” content & videos
  • Use tools & resources to help streamline creating and distributing video content
  • B2B
  • B2C
  • Content Marketing
  • Social Media

3:15 pm - 3:45 pm

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand why sound is one of the most powerful ways to impact human behavior
  • Develop a sonic strategy for your brand
  • Build new models of measurement and effectiveness in the screen-less era
  • Voice / AR / VR

The Anatomy of Effective, Engaging, Truly Irresistible Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest
  • Implement ways to build Story retention and engagement
  • Build a narrative over Story segments
  • Understand the magic of interactive stickers
  • Know which KPIs to analyze to prove your success (or failure)
  • B2B
  • B2C
  • Instagram
  • Social Media
  • Storytelling

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith
  • Craft relevant, meaningful email communications for customers within specific funnels of your company’s CRM system
  • Gain creative inspiration from viewing landing pages that are designed for A/B testing with target audiences, leading to real-time decision making and nimble pivoting for optimal results
  • Use social listening to build loyalty and generate repeat sales
  • Conversion
  • Strategy

4:00 pm - 4:30 pm

Five Reports Every Marketer Needs to Master in Google Analytics

  • Colleen Harris, CDK Global
  • Colleen Harris
  • Understand the five most common reports in Google Analytics plus tricks on how to diagnose data issues for your website using Google Analytics
  • Leverage segments in Google Analytics to understand user engagement and the importance of setting up goals for your business
  • Utilize Google Data Studio to make reports that can highlight user engagement, and customer funnels while automating all of your reporting
  • B2B
  • B2C
  • Data & Analytics
  • SEO & Search

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • B2B
  • B2C
  • Culture, Impact & Leadership
  • Emerging

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop i
  • Break the rules or conventions of your industry to move your business forwar
  • Apply challenger thinking and strategies to your brand and marketing initiative
  • Learn best practices of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Customer Experience

4:45 pm - 5:15 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin
  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Describe the important distinction between potential impressions and true views
  • Work with the right influencers and get their content seen by the right audiences
  • B2C
  • Content Marketing
  • Social Media

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • B2B
  • B2C
  • Branding
  • Conversion

Viral Velocity: How to Build Buzz at Record Speed

  • Lima Al-Azzeh, Slack
  • Lima Al-Azzeh

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, May 14

8:30 am - 9:00 am

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • Content Marketing
  • Social Media

9:15 am - 9:45 am

Design Tips for Better Data Storytelling

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growth
  • Replicate exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Personalization

Getting the Green Light: How to Build Content That People Say YES To

10:00 am - 10:30 am

Building Teamwork to Achieve Innovative Results

  • Mitch Lowe, Netflix
  • Mitch Lowe

Why Marketing Analytics Fails (and How to Do It Right)

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search

11:00 am - 11:30 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
  • Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
  • Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.
  • Artificial Intelligence
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • Social Media
  • Voice / AR / VR

Website Migration: What to do Pre, During and Post

  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience

11:45 am - 12:15 pm

Email Deliverability Best Practices From The Experts

  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson
  • B2B
  • B2C
  • Social Media
  • Video

Social Video: It’s All About Going Native (And the Natives are Mobile)

  • George Potts, Fifth Influence
  • George Potts
  • Understand what native video on social media platforms means
  • Appreciate why native video is important for social media marketing success
  • Grasp how producing native video for social media differs from other types of video production projects
  • Possess the ability to address and resolve typical issues in producing native video for social media

A Human-Centered and Data-Driven Approach to SEO Content Strategy

  • Elmer Boutin, GTB
  • Elmer Boutin
  • Understand how search engines are evolving to better understand search intent, topical relevance
  • Understand the importance of search data in a website content strategy
  • Use a 4-part framework to build a custom process that will help you build a comprehensive content plan that will earn more traffic from organic/natural search

12:30 pm - 1:25 pm

Lunch Keynote

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

What’s your story? In a digital world where a brand’s reputation, perception and actions are daily news, how are you managing the message? Ben Tamblyn, and his team at Microsoft help identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this session, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories

1:40 pm - 2:10 pm

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • Social Media

The Intersection of Data & Creativity: How Personalization is Revolutionizing the Rules of Engagement

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Data & Analytics

2:20 pm - 2:50 pm

Capturing Attention With Content in an Algorithmic World

  • Greg Swan, Fallon
  • Greg Swan
  • Understand how today’s recent algorithm changes impact your content and advertising
  • Use consumers’ behavioral changes with consuming and sharing content to inform your marketing efforts
  • Develop compelling, creative content that form authentic customer relationships
  • B2B
  • B2C
  • Content Marketing
  • Paid Advertising
  • Social Media

Secrets for Successful Video Marketing With Budgets from $0 to $1 Million

CRM + Marketing Automation: A Marriage that Can Work

  • Jon-Mikel Bailey, Wellspring Search
  • Jon-Mikel Bailey

3:00 pm - 3:30 pm

Get More Out of Every Email You Send

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

Be Ready When Your Reputation Crisis Happens (Because It Will)

  • Alexander Greenwood, AGPR
  • Alexander Greenwood

3:40 pm - 4:10 pm

Productivity and Content Hacks Social Media Experts Use

Launching New Campaigns in an Attention Starved World

  • Justin Watkins, Native Digital
  • Jake Jacobson, Native Digital
  • Justin Watkins
  • Jake Jacobson
  • Articulate principles of communicating quickly (i.e. naming, design, messaging, pricing)
  • Implement techniques for community participation, grassroots rollouts and brand activation
  • Frame strategy for winning over influential audiences and proving performance-based metrics
  • B2B
  • B2C
  • Branding

Your Niche SEO Toolkit

  • Tylor Hermanson, Intouch Solutions
  • Tylor Hermanson

4:10 pm - 5:10 pm

Closing Reception