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Agenda

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Day 1 Monday, November 09

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Advanced SEO Tactics for 2020

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

1:15 pm - 2:15 pm

Opening Keynote: Reshma Saujani, Founder of Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

2:30 pm - 3:00 pm

From Zero to Hero: Harnessing Your Marketing Superpower with Data-First Marketing

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • How to develop a standard framework for your marketing org that capitalizes on the data you’re already capturing
  • How to spot common pitfalls of data compilation and tactics to overcome them
  • Game plan how to achieve true ROI measurement through a process and maturing martech stack.
  • B2B
  • B2C
  • Data & Analytics
  • MarTech
  • SEO & Search

How To Use Social Data to Impact Content Decisions

  • Carolyn Cohen, Garmin International
  • Carolyn Cohen
  • Identify new data sources
  • Easily research and report on your own data, and competitive data
  • Build a plan for your content creation strategies based on data
  • Data & Analytics
  • Social Media

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez
  • Create 144 pieces of promotional videos, marketing materials, and social media content from 12 videos (1 per month)
  • Make a monthly content plan with one video a month
  • Develop a step-by-step process for creating a content calendar promoting new content and reinvigorating “old” content & videos
  • Use tools & resources to help streamline creating and distributing video content
  • B2B
  • B2C
  • Content Marketing
  • Social Media

3:15 pm - 3:45 pm

The Rise of Gen Voice

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the trends and truths of the voice generation
  • Learn how to capture attention in an increasing screenless-world
  • Experience how marketers have harnessed the power of audio to drive brand values
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search
  • Voice / AR / VR

The Anatomy of Effective, Engaging, Truly Irresistible Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest
  • Implement ways to build Story retention and engagement
  • Build a narrative over Story segments
  • Understand the magic of interactive stickers
  • Know which KPIs to analyze to prove your success (or failure)
  • B2B
  • B2C
  • Instagram
  • Social Media
  • Storytelling

Proof that Digital Media Drives In-Store Traffic & Omni-Channel Sales

  • Segment your audiences for improved CRM, media & social performance
  • Select the right ways to measure the success of creative assets, media performance & sales
  • Know which tools to use for testing & optimization
  • Ask better questions to drive business results
  • Conversion
  • Strategy

4:00 pm - 4:30 pm

Making Google Analytics Work for You

  • Colleen Harris, CDK Global
  • Colleen Harris
  • Learn how to set goals for engagement and conversions, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
  • See how to use the demographic data of your customers for impactful targeted advertising
  • Manage Google Analytics goals for customer engagement and conversions as you use the different attribution models to understand your customers journey
  • Data & Analytics
  • Lead Gen / Conversion / Retention

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • B2B
  • B2C
  • Culture, Impact & Leadership
  • Emerging

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop i
  • Break the rules or conventions of your industry to move your business forwar
  • Apply challenger thinking and strategies to your brand and marketing initiative
  • Learn best practices of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Customer Experience

A Fireside Chat with Tamara Day

  • Tamara Day, HGTV's Bargain Mansions
  • Tamara Day
  • Understand why conformity is killing your brand and how to stop i
  • Break the rules or conventions of your industry to move your business forwar
  • Apply challenger thinking and strategies to your brand and marketing initiative
  • Learn best practices of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Customer Experience

4:45 pm - 5:15 pm

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin
  • Understand the difference between “spray and pray” influencer marketing and targeted influencer marketing
  • Describe the important distinction between potential impressions and true views
  • Work with the right influencers and get their content seen by the right audiences
  • B2C
  • Content Marketing
  • Social Media

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • B2B
  • B2C
  • Branding
  • Conversion

Brand Voice as a Competitive Advantage

  • Lima Al-Azzeh, Slack
  • Lima Al-Azzeh
  • Define and enforce a baseline set of voice and tone standards and principles
  • Learn strategies for content governance and quality assurance across multiple channels, audiences and internal content creators
  • Go global: learn tips for expanding your voice and tone into new markets (and languages!)
  • B2B
  • B2C
  • Branding
  • Content Marketing

Marketing Analytics: The Only Question You Need to Answer to Improve Campaign ROI

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Align your marketing strategy and marketing analytics
  • Know the difference between “who” and “how” questions in marketing
  • Get the data that’s necessary for increased marketing performance
  • B2B
  • B2C
  • Data & Analytics

5:15 pm - 6:15 pm

Opening Reception

Day 2 Tuesday, November 10

8:30 am - 9:00 am

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • Content Marketing
  • Social Media

9:15 am - 9:45 am

Google Ads: Thinking Outside the Branded Campaign Box to Maximize PPC ROI

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis
  • Communicate five compelling reasons to buy branded terms in paid search on Google and even Bing to management
  • Leverage branded terms provide additional insights and value for marketing efforts
  • Utilize paid search to amplify organic search ROI
  • Branding
  • Paid Advertising
  • SEO & Search

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growth
  • Replicate exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Personalization

5 Brand Stories Every Business Needs to Share

  • Martin Jones, Cox Communications
  • Martin Jones

10:00 am - 10:30 am

Building Teamwork to Achieve Innovative Results

  • Mitch Lowe, Netflix
  • Mitch Lowe

Why Marketing Analytics Fails (and How to Do It Right)

How To Grow Your Pipeline When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search

11:00 am - 11:30 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
  • Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
  • Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.
  • Artificial Intelligence
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • Social Media
  • Voice / AR / VR

Website Migration: What to do Pre, During and Post

  • John Triplett, Investis Digital
  • John Triplett
  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience

11:45 am - 12:15 pm

Email Deliverability Best Practices From The Experts

  • Beverly Jackson, MGM Resorts International
  • Beverly Jackson
  • B2B
  • B2C
  • Social Media
  • Video

Social Video: It’s All About Going Native (And the Natives are Mobile)

  • George Potts, Fifth Influence
  • George Potts
  • Understand what native video on social media platforms means
  • Appreciate why native video is important for social media marketing success
  • Grasp how producing native video for social media differs from other types of video production projects
  • Possess the ability to address and resolve typical issues in producing native video for social media

A Human-Centered and Data-Driven Approach to SEO Content Strategy

  • Elmer Boutin, GTB
  • Elmer Boutin
  • Understand how search engines are evolving to better understand search intent, topical relevance
  • Understand the importance of search data in a website content strategy
  • Use a 4-part framework to build a custom process that will help you build a comprehensive content plan that will earn more traffic from organic/natural search

12:30 pm - 1:25 pm

Shaping Brand Perception Through Storytelling

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

What’s your story? In a digital world where a brand’s reputation, perception and actions are daily news, how are you managing the message? Ben Tamblyn, and his team at Microsoft help identify, curate and publish rich and compelling stories about the company and the human impact of technology. In this session, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories

1:40 pm - 2:10 pm

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • Social Media

The Intersection of Data & Creativity: How Personalization is Revolutionizing the Rules of Engagement

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Data & Analytics

2:20 pm - 2:50 pm

What is Social Media in 2020?!

  • Greg Swan, Fallon
  • Greg Swan
  • Understand how today’s social media channels impact your content and advertising
  • Use consumers’ behavioral changes with content and engagement to inform your marketing efforts
  • Develop modern, compelling, creative social media strategies that drive results
  • B2B
  • B2C
  • Social Media

Secrets for Successful Video Marketing With Budgets from $0 to $1 Million

CRM + Marketing Automation: A Marriage that Can Work

  • Jon-Mikel Bailey, Wellspring Search
  • Jon-Mikel Bailey

3:00 pm - 3:30 pm

Get More Out of Every Email You Send

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

Be Ready When Your Reputation Crisis Happens (Because It Will)

  • Alexander Greenwood, AGPR
  • Alexander Greenwood

3:40 pm - 4:10 pm

Productivity and Content Hacks Social Media Experts Use

Launching New Campaigns in an Attention Starved World

  • Justin Watkins, Native Digital
  • Jake Jacobson, Native Digital
  • Justin Watkins
  • Jake Jacobson
  • Articulate principles of communicating quickly (i.e. naming, design, messaging, pricing)
  • Implement techniques for community participation, grassroots rollouts and brand activation
  • Frame strategy for winning over influential audiences and proving performance-based metrics
  • B2B
  • B2C
  • Branding

Your Niche SEO Toolkit

  • Tylor Hermanson, Intouch Solutions
  • Tylor Hermanson

4:10 pm - 5:10 pm

Closing Reception