Digital Summit Masterclasses

Full-day, interactive small group workshops
May 12, 2020 | 10:00AM – 4:00PM

(Included in Platinum pass; upgrade fee applies to all other pass types)

Digital Summit Masterclasses are the perfect expansion of the core DS conference experience. Each is an interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line. We schedule these the day before our main Digital Summit event to give you and your colleagues a highly focused learning laboratory, for just $200 (price is included with a Platinum Pass).

We have two amazing courses available for Digital Summit Kansas City:

The Ultimate Social Media Marketing Masterclass
Carlos Gil

Carlos Gil, Gil Media Co.

At the end of this masterclass, you’ll be able to:

  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management, and conversion strategies.
  • Design a winning social media game plan that will not break the bank.
  • Create an engaged community of fans and content that converts.
  • Manage a posting schedule and decide what—and where—you should post.
  • Apply simple tricks for making your processes smooth and easy including tools to use.
  • Engage employees to become social media advocates for your company.
  • Regain organic reach on platforms such as Facebook by knowing what the algorithms show preferential treatment to.
Organizing Digital Properties to Connect Data to Business Decisions
Colleen Harris

Colleen Harris, Sincro

At the end of this masterclass, you’ll be able to:

  • Audit Google Analytics set up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. See how different data sources connect to the report, how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. Identify the question you want to answer, find the answer in Google Analytics and apply design principles of data to show value of your work to internal and external stakeholders.
The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

What’s Included?

For $200 (included with a Platinum Pass), the Masterclass Includes:

6 hours of drill-down, deep-dive content, tips, and insights
Workbooks from both Masterclasses
Exclusive DS Masterclass Certification
Lunch, snacks, coffee, and free WiFi
Still Need Help Convincing The Boss?
How are these Masterclasses different from the rest of the event? How are they different from the AM Workshops?

Hands down, DS Masterclasses go the most in-depth our into topic offerings — ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The big difference between these and the Day 1 AM Workshops are 1) overall session length, 2) class size, and 3) expanded topic offerings.

Do I need a separate ticket to attend the Masterclasses?

To add the Masterclass day to your Digital Summit ticket, you simply select the Masterclass add-on option at checkout. There’s no separate ticket you need to purchase.

How advanced is the Masterclass content?

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical — ideal for seasoned marketing practitioners from most any company size or industry.

Will there be Q&A with the instructor?

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.