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Pre-event Tuesday, May 15

10:00 am - 4:00 pm

Conversion Optimization for Every Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • How high conversion rates will change everything for your business.
  • The math of acquisition.
  • Calculate the value of a contact, prospect and customer.
  • How to measure your potential upside from higher conversion rate.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • The sources of data you can tap for amazing insights.
  • The “launch and know” campaign development process.
  • Keeping designers and copywriters honest.
  • How to outgrow your competition.
  • Dealing with executive interference.
  • Justifying larger budgets with data.
  • Getting support for creative ideas.
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • What to expect from a data-driven agency.
  • Managing a website redesign.
  • Build high-converting landing pages.
  • How to develop ads that deliver.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • Understand how Google Analytics collects visitor data
  • Use metrics and dimensions in standard reports
  • Create goals and conversion funnels
  • Track email, social, and offline marketing campaigns
  • Understand and utilize attribution modeling methods
  • Apply advanced segmentation for turning standard metrics into KPIs
  • Interpret KPI data to make business decisions
  • A/B test content for optimizing conversions
  • Create actionable dashboards and reports
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, May 16

8:30 am - 12:30 pm

How to Create, Optimize and Amplify Content That Converts

AM Workshop
  • Mike Huber, Vertical Measures
  • Mike Huber
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • B2B
  • Email Marketing
  • Mobile Marketing
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

2:30 pm - 3:00 pm

Dynamic Fields Don’t Equal Personalization: How to be Human in an AI World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Understand the evolution of artificial intelligence and why a human’s role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can’t be replaced…and when they should
  • Emerging
  • Strategy

Speed to Insight: The Key to Marketing Analytics

  • Matt Hertig, Channel Mix
  • Matt Hertig
  • Develop a plan for generating marketing insights faster, with less grunt work
  • Accurately assess your organization’s analytics capacity and your opportunities for growth
  • Understand what kind of analytics technology is right for your team
  • Drive business growth through sophisticated analysis and modeling solutions
  • Measurement
  • Strategy

Design Upstream: Advancing Strategic User Experience Without Going Against the Current

  • Chris Avore, Nasdaq
  • Chris Avore
  • Show management the benefits of design to the organization, and how design should influence product strategy
  • Write concise, communicable vision statements that set the organization’s sights high
  • Scale design’s influence across different teams and into the C-suite
  • Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture
  • Strategy
  • UX

The Future Of Real-Time Analytics

  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut – craft emotional narratives that resonate with diverse audiences
  • Content Marketing
  • Strategy

3:15 pm - 3:45 pm

Day to Day Innovation: Making Digital Transformation Real

  • Stephanie Miller, Econsultancy USA
  • Stephanie Miller
  • Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
  • Use methods for making innovation a daily practice
  • Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
  • Adopt a framework for evaluating innovative ideas
  • B2B
  • B2C
  • Strategy

Including Clients in the Design Process without Ruining the Design

  • Darian O’Reilly, Infragistics
  • Darian O’Reilly
  • Ask questions that result in constructive input from clients about project requirements
  • Utilize client feedback in a productive and positive way
  • Execute a seamless four-step design process resulting in beautiful, useful work
  • Make the most of client relationships and keep them coming back for more
  • B2B
  • B2C
  • Design
  • UX

The Digital Marketers Toolkit

  • Thom Craver, CBS Interactive
  • Thom Craver
  • List the types of marketing technology you need for success versus the ones that are nice to have
  • Understand how multiple facets of digital marketing work together
  • Learn tactics to help you maximize your technology’s performance
  • Sell you’re your executives on the benefits of using marketing technology
  • Conversion
  • Strategy

How to Best Align Paid Search and Social Across the Customer Journey

  • Develop the most effective, actionable cross-channel marketing strategy for your business needs
  • Leverage audiences across Google and Facebook better, and with more confidence
  • Implement a new attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • SEO & Search
  • Social Media

4:00 pm - 4:30 pm

Everyday Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • B2B
  • B2C
  • Measurement
  • Strategy

How To Thrive in the Post-Digital Age – Tips and Case Studies for How to Succeed

  • Eric Yale, Forrester
  • Eric Yale
  • Understand why it’s no longer about being the “”best”” digital marketer – that time has passed
  • Add three essential best practices for embracing the post-digital mindset to your toolkit
  • More adeptly address your customers’ digital and physical needs all at once
  • B2B
  • B2C
  • Strategy

4:45 pm - 5:15 pm

Marketing Through Emotion and Sentiment

  • Robert G. Alberino, San Francisco 49ers
  • Robert G. Alberino
  • Incorporate best practices for using emotion in your marketing to keep customers loyal
  • Use customer data to drive decision making and act as a compass for your business
  • Understand and uncover ways that content and storytelling can help drive the masses to evangelize a product
  • Find creative ways to connect one-on-one with your customers using social and digital
  • Branding
  • Data
  • Social Media
  • Strategy

Using Storytelling to Magnify Content Strategy

  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors/li>
  • Get to the gut – craft emotional narratives that resonate with diverse audiences
  • Content Marketing
  • Strategy

Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices

  • Choose between being data informed vs. data driven
  • Create a holistic approach to developing and delivering highly engaging content that makes a connection with your audience at multiple touch points
  • Have a deeper understand your audience’s passions and links to brand loyalty
  • Discover new, unsuspected ways to measure success and ROI
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Identify and qualify influencers from several sources
  • Craft news, messages, and value propositions that matter to the press and industry influencers
  • Create outreach strategies that span the longer influencer engagement process
  • Mobile Marketing
  • Social Media
  • Video Marketing

5:15 pm - 6:30 pm

Opening Reception

  • Scott Dikkers, The Onion
  • Scott Dikkers

Day 2 Thursday, May 17

8:30 am - 9:00 am

The SEO Process That Will Grow Your Business

  • John Doherty, GetCredo.com
  • John Doherty
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • SEO & Search

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Identify opportunities to streamline messaging and production processes
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Data
  • Design
  • Email Marketing
  • UX

User Interface and User Experience—A Process and Strategy for Small Teams

  • Damon Sanchez, Concurrency
  • Damon Sanchez
  • Identify key areas in your organization that can build up, strengthen and support a user centered project life cycle
  • Foster a proven UI and UX process and strategy
  • Act upon a comprehensive list of collaboration tools and available resources that small teams can use to achieve big results
  • Replicate examples of an effective UI and UX strategy at work in the field
  • B2B
  • B2C
  • Strategy
  • UX

9:15 am - 9:45 am

Everything You Should Know About Email in 30 Minutes

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand the psychological impacts of bad email marketing
  • Determine if you’re making it to the Inbox or not
  • Develop a checklist to ensure your campaigns are designed appropriately for your subscribers
  • Understand different data that marketers can be in the Inbox
  • B2B
  • Emerging
  • Strategy

Micro-Storytelling: Effective “Stories” Strategies and Design

  • Shaun Ayala, Best Buy
  • Shaun Ayala
  • Integrate “Stories”” into your social strategy
  • Understand what platform(s) to spend more time on
  • Maximize how to utilize the “Stories” tools to enhance your story telling
  • Increase retention rate through creative storytelling concepts
  • Content Marketing
  • Social Media
  • Video Marketing

SEO and Content Unite

  • Garth O’Brien, GoDaddy
  • Garth O’Brien
  • Identify how and what your audience is seeking online
  • Ensure your content efforts will pay off and maximize your ROI
  • Open your eyes to new content opportunities giving you an edge over your competitors
  • Content Marketing
  • SEO & Search

A Roadmap to Remarkable Marketing

  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even “”boring industries”” can create remarkable work
  • Strategy

10:00 am - 10:30 am

Key Insights into Human Behavior and Their Impact on Marketing

  • Brent Niemuth, Bonfire5
  • Brent Niemuth
  • Develop a more targeted and relevant message to your audience
  • Design more impactful marketing campaigns that trigger the right areas in the brain
  • Critique and review your digital efforts with a better sense of what works and what doesn’t
  • Use design and imagery that connects emotionally on a subconscious level
  • Branding
  • Design
  • Strategy
  • UX

Love Your Talent—How to Get What You Need from Your Creatives

  • Cami Travis-Groves, Camiimac
  • Cami Travis-Groves
  • Set and maintain deadlines that your creatives meet
  • Motivate creatives to produce great work
  • Better understand and utilize the creative mindset and skillset
  • Design
  • Strategy
  • UX

How To Prepare For Voice Search To Change Customer Discovery

  • Collin Colburn, Forrester
  • Collin Colburn
  • Determine voice search’s impact on your business for today and the future
  • Better understand how IAs are “indexing” content to searchers
  • Take those learnings and apply them to your customer acquisition strategy
  • SEO & Search
  • Strategy

11:00 am - 11:30 am

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Design
  • Strategy
  • UX

So Many Platforms, So Little Time: The Right Content for the Right Platform

  • Better understand the unique audiences on each of your social media marketing platforms
  • Develop a unique strategy for each of your channels
  • Learn to embrace new and existing features of the platforms to make them work for you
  • Maximize social media engagement by using “found time” to foster creativity
  • B2B
  • B2C
  • Social Media
  • Strategy

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

How to Map Your Digital Footprint

  • Juntae DeLane, Digital Branding Institute
  • Juntae DeLane
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • B2B
  • B2C
  • Measurement
  • Strategy

11:45 am - 12:15 pm

The 7 and 3/4 Things You Don’t Ever Want to Do in Email… Never… No really… Not at all!

  • Ryan Phelan, Adestra
  • Ryan Phelan
  • Avoid the most common pitfalls including terrible design and acquisition errors
  • Employ advanced segmentation models to move out of batch-and-blast mode
  • Use transactional emails the right away
  • Adapt your data to enhance targeting
  • Make the most of automated features such as triggers
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Combine Paid & SEO Strategies to Increase Your Bottom Line

  • Mike Huber, Vertical Measures
  • Mike Huber
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • B2B
  • B2C
  • SEO & Search

Developing Innovative Solutions for a Better Customer Experience

  • Scott Emmons, Neiman Marcus
  • Scott Emmons
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • B2C
  • Strategy

12:30 pm - 1:25 pm

Lunch Keynote

Keynote
  • Mitch Lowe, Netflix
  • Mitch Lowe

1:40 pm - 2:10 pm

12 Principles of Viral Content

  • Nadya Khoja, Venngage Infographics
  • Nadya Khoja
  • Define “viral” and understand why you’re struggling to get your content noticed and shared organically
  • Craft content that not only showcases your product, but that also EXCITES your audience.
  • Use the same framework that helped grow Venngage’s traffic and revenue by over 800% in less than a year
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Using Augmented Reality to Turn a Customer Experience into Factual Data

  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • B2C
  • Emerging
  • Mobile Marketing

Is Your Brand Ready For AI, IoT and the Sonic Revolution?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the impact of AI and IoT on consumer behaviors
  • Discuss tech trends affecting the path to purchase, including voice-based Search
  • Use best practices to connect with your customer in this paradigm shift to voice and audio
  • Emerging
  • SEO & Search

Local Digital Marketing, More than a Pin

  • Mike Corak, DAC Group
  • Mike Corak
  • Understand what local digital marketing encompasses and why it’s important for your brand
  • Identify the components of a fully integrated local digital marketing program
  • Assess your current program and plan for program evolution
  • Strategy

2:20 pm - 2:50 pm

Trigger Emails Made Simple

  • Susan McKenzie, Cisco Systems
  • Susan McKenzie
  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Everyone’s a Star: Making B2B Content Creation a Company Initiative

  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • B2B
  • Content Marketing
  • Conversion
  • Strategy

How to Create an Effective B2B Social Selling Program

  • Liesl Mathis, Red Hat
  • Liesl Mathis
  • Implement a social selling program to improve prospecting and customer engagement
  • Develop a community-based approach to curating content
  • Determine the best communication strategies to launch and promote internally
  • Create customized trainings on core social selling best practices
  • Leverage program as another channel for marketing campaigns to increase reach and engagement with audiences you care about
  • B2B
  • B2C
  • Content Marketing

3:00 pm - 3:30 pm

The Art and Strategy Behind an Effective Instagram Account

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • List questions you need to answer in order to formulate an Instagram strategy
  • Use visual planning tips and tools to create your perfect grid
  • Research hashtags that will boost your engagement
  • Use Instagram stories to bring your brand to life
  • Implement strategies to convert your followers to leads and customers off of Instagram
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media

How to Rock SEO in a Machine Learning World

  • Kevin Indig, Atlassian
  • Kevin Indig
  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • B2B
  • B2C
  • SEO & Search

Your Content Marketing Sucks (And Other Ways to Give Tough Feedback)

  • Joe Hirsch, Semaca Partners
  • Joe Hirsch
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
  • B2B
  • B2C
  • Design
  • Strategy
  • UX

Evolving to a Holistic Approach to Grow Engagement and Conversions

  • Samantha Iodice, Intouch Solutions
  • Samantha Iodice
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • B2B
  • B2C
  • Data
  • Strategy

3:40 pm - 4:10 pm

Location Data as a Data Unifier: Retail Brand Successes

  • Drew Breunig, PlaceIQ
  • Drew Breunig
  • Develop a plan to apply location data to understand consumer audiences
  • Better understand how location data can mix with other data sources (1st party CRM data, TV viewership, CPG purchases, auto ownership) to build better audiences
  • Implement practical best practices highlighted in work from Urban Outfitters and Shinola
  • B2C
  • Data
  • Strategy

How to Develop Your Marketing Strategy Before the Market Does it For You

  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Right & Wrong: Lessons in Shareable Content

  • Justin Watkins, Native Digital
  • Justin Watkins
  • Create a checklist to evaluate if content has an unexpected element to capture attention
  • Balance data-driven best practices with artful rule bending
  • Sell a framework and approach for content creation within the organization to allow for boldness in experimentation
  • B2B
  • B2C
  • Content Marketing
  • Conversion

4:20 pm - 4:50 pm

Podcasts + Marketing: The Missing Link in Content Marketing

  • Daniel J. Russo, Verizon
  • Daniel J. Russo
  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • Content Marketing
  • Measurement
  • Strategy

Generating Sales Leads with Social Quizzes

  • Will Duderstadt, M/I Homes, Inc.
  • Will Duderstadt
  • Capitalize on a trends like Social Quizzes
  • Understand the critical KPIs for lead generation via Social Media Quizzes
  • Create viral and highly sharable content
  • B2C
  • Content Marketing
  • Social Media

4:50 pm - 5:50 pm

Closing Reception

Join us at DS Kansas City 2018

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