B2B Marketing

Get the tools and know-how you need to lead the pack in a crowded B2B landscape — strategic thinking, content, email, SEO, and more.

Responsible for threading that needle to nurture your company’s leads all the way through the marketing and sales funnel? Digital Summit Kansas City has you covered, with sessions including:

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, May 16

  • May 16
  • 7:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • May 16
  • 7:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
  • May 16
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Understand why it's no longer about being the ""best"" digital marketer - that time has passed
  • Add three essential best practices for embracing the post-digital mindset to your toolkit
  • More adeptly address your customers' digital and physical needs all at once
  • May 16
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 16
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
  • Use methods for making innovation a daily practice
  • Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
  • Adopt a framework for evaluating innovative ideas
  • May 16
  • 4:45 pm - 5:15 pm
  • Stage 4
  • Learn and implement many of the best hacks and tricks used by top performers to optimize their spend
  • Deploy campaigns that lean into, take advantage of, and enhance your existing marketing efforts
  • Identify the signs of mis-managed campaigns, and avoid them in your own
  • Move to an agile, high-performance, digital media culture of excellence

Day 2 Thursday, May 17

  • May 17
  • 8:30 am - 9:00 am
  • Stage 3
  • Identify key areas in your organization that can build up, strengthen and support a user centered project life cycle
  • Foster a proven UI and UX process and strategy
  • Act upon a comprehensive list of collaboration tools and available resources that small teams can use to achieve big results
  • Replicate examples of an effective UI and UX strategy at work in the field
  • May 17
  • 9:15 am - 9:45 am
  • Stage 1
  • Appreciate the true value of thought leadership
  • Apply the Disney model of "total merchandising" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a "60/40" brand and why it'll lead to more growth
  • May 17
  • 10:00 am - 10:30 am
  • Stage 1
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • May 17
  • 10:00 am - 10:30 am
  • Stage 3
  • Implement a social selling program to improve prospecting and customer engagement
  • Develop a community-based approach to curating content
  • Determine the best communication strategies to launch and promote internally
  • Create customized trainings on core social selling best practices
  • Leverage program as another channel for marketing campaigns to increase reach and engagement with audiences you care about
  • May 17
  • 10:00 am - 10:30 am
  • Stage 4
  • Discuss current content marketing challenges
  • Talk about what makes an idea or campaign valuable
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • May 17
  • 11:45 am - 12:15 pm
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • May 17
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • May 17
  • 1:40 pm - 2:10 pm
  • Stage 4
  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer
  • May 17
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Deliver criticism to your team without harming morale
  • Apply the science and skills of improv to boost creativity
  • Put time-efficient strategies in place to hold regular performance conversations
  • Create a coaching culture that aligns with business strategy and industry trends
  • May 17
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn't
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • May 17
  • 3:00 pm - 3:30 pm
  • Stage 4
  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • May 17
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • May 17
  • 3:40 pm - 4:10 pm
  • Stage 3
  • Create a checklist to evaluate if content has an unexpected element to capture attention
  • Balance data-driven best practices with artful rule bending
  • Sell a framework and approach for content creation within the organization to allow for boldness in experimentation

Join us at DS Kansas City 2017