Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit Kansas City program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 26

  • July 26
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes

Day 2 Thursday, July 27

  • July 27
  • 8:30 am - 9:00 am
  • Stage 1
  • Develop new, simpler messaging strategies for your marketing, to hold people’s attention longer
  • Design more impactful websites and emails that trigger the right areas in the brain
  • Employ new design strategies that connect with your users on a subconscious level, and more effectively move them through the customer journey
  • July 27
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies (I think we are going with lower case on this)
  • Magical of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • July 27
  • 11:00 am - 11:30 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • July 27
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Go beyond simple event tagging to more expertly understand your customers' behaviors
  • Discover data layers you can add to your tag manager solutions
  • Use your existing site data and the userid variable to track actual people, not anonymous sessions
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Develop a customer purchase journey map in three general stages
  • Align your company’s content to the three main stages of a customer purchase journey
  • Identify where customers are in purchase journey based on content consumption and responses to triggers
  • Map content sequences to help identify “next best offers” to put in front of consumers
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or products identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Understand the value of a good story
  • Incorporate images, video, and the power of recall
  • Use recipes for most clickable headlines
  • List tools that help along the way
  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Know what content works best for the B2B client and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Be the go-to source of content for executives in your org
  • Develop a new distribution, format and cadence framework to reach your target audience

Join us at DS Kansas City 2017