Marketing Data & Measurement

Take control of your marketing funnel - data, conversion, optimization, user research, more

Crazy for data-driven marketing, stats, and measuring the effectiveness of your marketing? There’s a ton of great measurement-a-riffic sessions in the Digital Summit KC program to help sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, May 16

  • May 16
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and precision
  • Use and understand the data from your results more efficiently for future tests
  • May 16
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy

Day 2 Thursday, May 17

  • May 17
  • 10:00 am - 10:30 am
  • Stage 1
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • May 17
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Better understand the ROI and impact testing can have to your business and web experiences
  • Develop a comprehensive a/b testing and optimization plan
  • Understand how to leverage tools and methods for identifying high ROI areas for web optimization
  • Leverage and use data-driven decision making through the power of testing and learning
  • Be an optimization hero for your organization – taking the good, and making it great
  • May 17
  • 4:20 pm - 4:50 pm
  • Stage 1
  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful

Join us at DS Kansas City 2017