Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit Kansas City program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 26

  • July 26
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • July 26
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • July 26
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Identify and leverage the assets you need to deliver a better customer-centric experience and sales
  • Strategize a new, exciting business model in the age of digital disruption
  • Anticipate and manage common pitfalls associated with digital transformation
  • July 26
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Make the case for the importance of uncovering customer insights
  • Create a common definition of an insight
  • Find inspiration in examples where insights generated successful outcomes
  • Consider affordable methods for generating insight fodder at your organization
  • July 26
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • July 26
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Create an early warning system to identify customer pain points & resolve them quickly
  • Develop a holistic view of your customers’ behavior, including how changes in digital trends impacts other servicing channels
  • Bolster loyalty with powerful "in the moment" customer care tactics

Day 2 Thursday, July 27

  • July 27
  • 8:30 am - 9:00 am
  • Stage 1
  • Develop new, simpler messaging strategies for your marketing, to hold people’s attention longer
  • Design more impactful websites and emails that trigger the right areas in the brain
  • Employ new design strategies that connect with your users on a subconscious level, and more effectively move them through the customer journey
  • July 27
  • 8:30 am - 9:00 am
  • Stage 2
  • Survive and thrive as a customer-obsessed business
  • Utilize data to track your audience’s digital footprint
  • Personalize the customer experience
  • July 27
  • 9:15 am - 9:45 am
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • July 27
  • 11:00 am - 11:30 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 3
  • Understand how emerging technologies are changing the mobile engagement landscape
  • Study customer behavior to help predict what users will do next
  • Future-proof your mobile strategies
  • July 27
  • 11:45 am - 12:15 pm
  • Stage 2
  • Develop a construct of "sticky" customer touch points
  • Better understand why there's more to retargeting than what you are currently doing
  • Think outside of the box in the ways that your customer data is gathered and used
  • Build communities based on customer insights that reinforce buying habits and invite others to join
  • July 27
  • 1:40 pm - 2:10 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • July 27
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments
  • July 27
  • 2:20 pm - 2:50 pm
  • Stage 1
  • Understand how media fragmentation is changing the customer journey
  • Drive demand through all points of customer consideration
  • Identify key ad tech investments for customer insight and activation
  • Leverage onsite personalization to drive conversion lift
  • July 27
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Understand the value of a good story
  • Incorporate images, video, and the power of recall
  • Use recipes for most clickable headlines
  • List tools that help along the way
  • July 27
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Know what content works best for the B2B client and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Be the go-to source of content for executives in your org
  • Develop a new distribution, format and cadence framework to reach your target audience
  • July 27
  • 4:20 pm - 4:50 pm
  • Stage 1
  • Align user experience and design with overall business strategy
  • Drive increased revenue and customer engagement
  • July 27
  • 4:20 pm - 4:50 pm
  • Stage 2
  • Capture user feedback to increase your conversion rate
  • Identify the best tools and methods to find your website’s pain-points
  • Maximize a visitor’s first impression and see more users turn into returning customers
  • Eliminate guesswork for unbiased insight into the user’s experience

Join us at DS Kansas City 2017