Combining Creativity and Data to Develop Personalized Content
We need creativity more than ever to break through in the sea of content, but we need it made in real-time to make it relevant. Until now, we had kept these two worlds apart: the creative world and the data and tech world. Hence, our brands lived on either of these planets. Now, it is time to combine them if we want to survive in the age of abundance and algorithms. Discover how to develop personalized creative content fueled by data for a mobile-only world.
At the end of this session, you’ll be able to:
- Build unstoppable story engines, stories told by people through people
- Create personalized moments throughout their customer journey to be present when matters
- Understand which social algorithms are best for your audience relevancy