The Future of B2B Marketing: Think Like Disney and 6 Other Trends
B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue.
After this session, you’ll be able to:
- Appreciate the true value of thought leadership
- Apply the Disney model of “total merchandising” to your marketing
- Scale your brand through your most valuable touchpoint: your employees
- Understanding how to structure a “60/40” brand and why it’ll lead to more growth