The advent of artificial intelligence pushes SEO through massive changes that most companies are not aware of. This session uses practical examples from big brands to illustrate how machine learning shuffles organic search, what ranking factors to pay attention to, and how to stay on top of the transition to AI.

After this session, you’ll be able to:

  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO