We’ve entered a new world order where entitled customers integrate digital fluidly into physical experiences, but marketing practices haven’t kept up. The fix is a new marketing worldview in which the digital distinction dissolves and marketers think of their customers as people first. Post-digital marketing is doing what you say: be human, be helpful, be handy. Come to this session and learn the requirements for a post-digital marketing mindset.
At the end of this session, you’ll be able to:
- Understand why it’s no longer about being the “”best”” digital marketer – that time has passed
- Add three essential best practices for embracing the post-digital mindset to your toolkit
- More adeptly address your customers’ digital and physical needs all at once