Data, data everywhere, but what does it tell you? In addition to the importance of quantitative data in driving marketing decisions, it’s important to mine the market for true consumer insights. By uncovering the hidden truths identified from a rich understanding of our customers’ needs, wants, beliefs and motivations, marketers can unlock growth. When we practice empathy and see the world from others’ perspectives, we can provide insightful marketing strategy to our organizations.

After this session, you’ll be able to:

  • Make the case for the importance of uncovering customer insights
  • Create a common definition of an insight
  • Find inspiration in examples where insights generated successful outcomes
  • Consider affordable methods for generating insight fodder at your organization