5 Ways Creative Teams Build or Destroy Social Media Analytics
This session focuses on how creative teams can build a foundation for analytics that enhances customer engagement and supports profitable relationships.
After this session, you’ll be able to:
- Design key goals that drive team focus toward trackable success metrics
- Communicate to the hidden “what’s-in-it-for-me” interests of audience segments
- Develop production and delivery schedules for trackable targeted content
- Create a step-by-step relationship building process
- Execute a content strategy that drives success