The Evolution of Influence: Rethinking How B2B Brands Partner With Experts

Blogger. Influencer. Creator. These are all contributors that B2B marketers have worked into marketing strategies and tactics over the past decade. While the notion of partnering with external experts isn’t new, the WAY that we find them, engage them, and partner with them is constantly evolving. In fact, we’re seeing more brands partner with experts than ever before. BUT, for most, there are still a multitude of questions surrounding the who, what, and how of implementing influencer marketing at scale. Whether you’re just contemplating partnering with experts, or you’ve already found amazing partners and are looking to scale your program to improve results, this session is for you!

After this session, you’ll be able to:

  • Align Influencer Marketing tactics with business objectives
  • Find the right influencers that align with your brand POV
  • Take steps to gain concept buy-in from internal stakeholders
  • Understand why you should centralize your B2B influencer marketing efforts