Beware the Voice of the Customer: Applied Neuroscience You Can Use to Understand What Really Drives Behavior

Watch out. Why your customers say they use your product or website may not be the real reason. And they don’t even realize it. In this session you’ll learn how and why people aren’t always aware of their own motivations, and learn applied neuroscience techniques to get at what really drives customer decision-making. Join us to better understand and better influence customers—in a digital or non-digital setting

After this session, you’ll be able to:

  • Recognize when you might not be able to trust the voice of the customer
  • Use simple techniques to overcome flaws in customer memory recall
  • Get at deep-seated implicit and emotional needs that drive many customer decisions