Building the Brand Trifecta: Develop the Three Key Messaging Components that Win More Work
Poor brand definition, positioning, and presence lead to a painful lack of buyers. That’s real risk for your bottom line. The good news is you can develop a brand that gets the right prospect to the right table at the right time. This hands-on mastermind will teach you how to pinpoint your brand’s unique tone of voice, surgically define your unique target audiences, uncover key messaging that articulates the most important problem you solve, and subsequently write the core brand components that will compel your audiences to want to buy from you versus the competition.
At the end of this Masterclass, you’ll be able to:
- Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
- Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
- Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
- Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy
Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.