Brand Voice as a Competitive Advantage

Over the last 6 years, Slack has grown from a beloved, kitschy startup tool to a popular enterprise business solution. Senior Editor Lima Al-Azzeh will provide insights into how you can scale your content strategy and operations, all while retaining a standout brand voice. This session is for senior digital content creators, editors and managers with experience producing content to generate leads and increase awareness among prospective buyers.

After this session, you’ll be able to:

  • Define and enforce a baseline set of voice and tone standards and principles
  • Learn strategies for content governance and quality assurance across multiple channels, audiences and internal content creators
  • Go global: learn tips for expanding your voice and tone into new markets (and languages!)