Branded Entertainment: Creating, Implementing and Measuring a Strategy that Works

In today’s ever-changing digital world, most brands are looking for innovative marketing tactics like branded entertainment to set themselves apart from the “noise” that defines the modern-day consumer experience. While it can be risky, when branded entertainment is done right, the benefits far exceed the costs. But how do you know if branded entertainment is right for your brand? And how do you measure success? In this session, we will do a deep dive into what successful branded entertainment looks like, how to implement it into your marketing strategy, and how to define its success.

After this session, you’ll be able to:

  • Understand how to find your brand’s story and determine if branded entertainment is right for you
  • Implement a branded entertainment strategy that will amplify your brand promise
  • Define ways to measure success for your branded content