Is It Ok To Cross the Sauce? How Cross-Posting Can Help You Reach a Wider Audience

One of the biggest dilemmas for marketers is whether or not to cross-post content you share on one social media channel to others. Cross-posting can be effective if you’re trying to save time when spreading your reach online, but we all know that social media algorithms aren’t all the same, and many don’t want you to share content from outside their own platform. So, what should you do? In this session, Burton Kelso will share important tips you should know before you start crossing the oceans of social media platforms to share the same content everywhere.

At the end of this session, you’ll be able to:

  • Determine if cross-posting is right for your social media campaigns
  • Identify which social media channels to use in your campaigns
  • Effectively cross-post on each platform to avoid the algorithms that will try to downplay your content