A Human-Centered and Data-Driven Approach to SEO Content Strategy

As the search engines evolve to serve their human users better, some brands are missing out on significant opportunities to connect with their customers because they are not meeting the information needs of real people who are researching a product or services. By implementing a human-centered and data-driven approach, brands can earn the attention of more people as they research.

After this session you’ll be able to:

  • Understand how search engines are evolving to better understand search intent, topical relevance
  • Understand the importance of search data in a website content strategy
  • Use a 4-part framework to build a custom process that will help you build a comprehensive content plan that will earn more traffic from organic/natural search