Your Game Plan for Becoming a Data-Driven Marketer

Everybody says they’re a data-driven marketer. Unfortunately, most marketers aren’t — they’re too busy organizing data to actually use it to make better decisions.

Alight Analytics’ Matt Hertig is going to help you change that. In this fast-paced talk, you’ll receive a four-step game plan for transforming your relationship with data and unlocking its power to guide marketing strategy.

After this session, you’ll be able to:

• Use data to drive bottom-line business growth and prove marketing’s impact
• Spend less time on basic reporting so you can devote more time to developing valuable insights
• Put your team on the path to multi-touch attribution, marketing mix modeling and other advanced forms of analysis

No matter where you are on your analytics journey, this talk has something for everyone!