Design Upstream: Advancing Strategic User Experience Without Going Against the Current

Enable your organization to create better, more profitable products and services by expanding design and its methods to your work culture and teams. Culture change is often perceived as long and slow—but that doesn’t mean there aren’t approaches familiar to designers of all experience levels that can be the catalyst for evolving your current workplace culture into one that invites exploration, collaboration, and accountability.

At the end of this session, you’ll be able to:

  • Show management the benefits of design to the organization, and how design should influence product strategy
  • Write concise, communicable vision statements that set the organization’s sights high
  • Scale design’s influence across different teams and into the C-suite
  • Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture