Driving Brand Love®

In this presentation, we’ll look at the role of content in creating Brand Love®. You’ll discover insights in what drives brand preference as well as the role of just-in-time content with just-in-time buyers. We’ll highlight case studies to illustrate the new frameworks brands are using to compete in an era of StoryLiving ™.

After this session, you will be able to:

  • Understand what drives brand preference
  • Define why preferred brands have a price elasticity advantage
  • Replicate how preferred brands incorporate purpose and innovation into their marketing models