Email Marketing: Optimizing for Engagement and ROI

This session dives into the anatomy of email and provides insight on how to optimize each piece, from pre-header to the call-to-action and everything in between. This session is for digital marketers who rely on email as a channel and are looking for ways to reach higher conversion.

After this session, you’ll be able to:

  • Time your emails more appropriately for your audience
  • Optimize the design layout of your emails using a visual conversion funnel
  • Design A/B tests to optimize for conversion