Engaging your Audience and Keeping Their Attention with Gamification

Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: “I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized – and just as fanatical – fanbases. How is it that a game – with “imaginary” achievements and bragging rights – can grab someone’s attention, keep it, and even bolster it for long periods of time?

At the end of this presentation, you’ll be able to:

• Understand the benefits of incorporating gamification into your marketing strategy
• Define the terms involved with gamification, including the types of “players” your audience may fit into
• Associate those players with types of gaming mechanics
• Replicate real world examples of organizations that have implemented gamification in their marketing strategy