Enhance Your Influencer Marketing with Remarketing
This session focuses on how an online beauty brand combined influencer marketing with remarketing for +8% conversion rate and 682% ROAS. If you’re a digital marketer looking for ways to expand your reach with high quality, low cost, awareness traffic, while maintaining or exceeding ROAS targets through remarketing and a more complete understanding of attribution, this session is for you.
After this session, you’ll be able to:
- Understand how coupon-code driven influencer marketing campaigns can fill the top of your funnel
- Import cost data into Google Analytics from other advertising platforms
- Develop a custom channel-based reporting analytics strategy to compare ROAS across attribution models
- Use coupon codes in URL paths to build and scale dynamically generated remarketing audiences and campaigns