Entity SEO: The Rise of the Machines

In this session, Grant Simmons will show intermediate and advanced digital marketers how to future-proof their SEO with a more effective content, internal linking, and website schema approach. You’ll leave with an understanding of how entity SEO is key to better rankings and tactics for implementing methods that will achieve your goals.

After this session, you’ll be able to:

  • Appreciate why entities are key to better search engine understanding and ranking
  • Apply entity research methods to find opportunities and gaps in topic coverage
  • Connect relevant pages to data sources, and internally, to improve topical authority
  • Build a more complete website that fully satisfies both users and search engines