Future Proofing Your Instagram Approach

The Instagram we grew up with is not the Instagram of tomorrow; the platform continually updates how we create and share content, attract attention, and interact with followers. The company is making sweeping changes confirmed late last year by emphasizing how video will dominate the feeds. Learn how to adapt to Instagram’s shifts towards Creator and Creative and implement the tactics that are helping brands maintain relevance on Instagram.

After this session, you’ll be able to:

  • Reset your Instagram approach to maximize on sweeping platform changes
  • Apply a Creator’s mindset to Instagram content
  • Measure Instagram success using non-vanity metrics