Preparing for Google Analytics 4 (GA4): What You Need to Know Today

With Google planning to sunset Universal Analytics in favor of Google Analytics 4 by July 2023, there’s an urgent need to develop a plan of action and prepare for this change to your measurement practices.

This Masterclass is an interactive and hands-on approach to learning the key difference between Universal Analytics and GA4. Through a combination of presented information and hands-on tasks, you learn how to leverage the features of GA4 to extract meaningful and effective data & reports for marketers.

At the end of this Masterclass, you’ll be able to:

• Understand the difference between Google’s Universal Analytics (UA) and the new GA4 data
• Create a measurement plan and apply that to your GA4 reporting
• Define conversion within GA4
• Apply UTM tagging for campaign tracking within the newly defined channels
• Create custom reports within GA and create and apply filters
• Leverage the new features of GA4’s Explore (formerly Custom Reports)
• Leverage the power of data visualization to create more engaging and interactive reports
• Develop an annotation tracking methodology