How to Embrace the Convergence of TV and Digital Video
The average American internet-connected household now owns 10 connected devices which has changed the way people watch TV. Today, brands need to plan multi-screen video campaigns. New technology allows advertisers to reach their target audiences wherever and whenever they’re watching. The industry is constantly evolving, adding new data-driven targeting, new platforms, and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online.
After this session, you’ll be able to:
- Understand how digital and television have converged
- Gain insights into how video consumption has changed
- Reach consumers using data-driven marketing
- Create a blueprint for a successful multi-platform campaign strategy