Science It: How to Use Influence Theory to Craft Compelling Messages

Tired of having people ask you to write them a thing? Do you find all your colleagues have opinions about what you wrote? Relax and enjoy watching your words work by incorporating influence theory and effective testing to take the guesswork out of your content.

At the end of this session, you’ll be able to:

  • Understand the basics of influence theory as outlined by Robert Cialdini
  • Test messages against each other with your research partners or online
  • Develop a content strategy framework based on your findings