How To Use Social Data to Impact Content Decisions

This session focuses on unlocking the data right in front of you, and allowing that to influence what you share, how often, and even how you engage with your community. This session is for social media professionals and digital marketers who have several years’ experience in social media marketing and want to become more efficient in their content creation strategies.

After this session, you’ll be able to:

  • Identify new data sources
  • Easily research and report on your own data, and competitive data
  • Build a plan for your content creation strategies based on data