Improve Your Hyper Targeted Digital Advertising to Increase ROI

In this presentation, you’ll discover techniques to identify customers’ journey and therefore determine the best channel mix to target your most valuable customers. This session is for digital marketers who want to understand how to better analyze customer insights to be smarter, better, and faster when marketing to consumers in the new privacy bound world.

After this session, you’ll be able to:

  • Identify your customers’ journey
  • Create highly targeted audience segments
  • Develop a channel mix that targets your more valuable customers
  • Improve the effectiveness and efficiency for your add spend
  • Understand why you need an independent party to measure your digital advertising success