Key Insights into Human Behavior and Their Impact on Marketing
Recent discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. Building on last year’s presentation of “The Five Basic Human Truths,” this session will uncover three NEW lessons on how the mind works and how we, as marketers, can more effectively connect with our audience.
After this session, you’ll be able to:
- Develop a more targeted and relevant message to your audience
- Design more impactful marketing campaigns that trigger the right areas in the brain
- Critique and review your digital efforts with a better sense of what works and what doesn’t
- Use design and imagery that connects emotionally on a subconscious level