Learn From the Chiefs Content and Engagement Strategy

Find out how the Kansas City Chiefs rank among the NFL’s leaders in engagement measures through content strategy, distribution and amplification, and incorporate some of their methods for keeping customers and fans engaged into your content strategy.

After this session, you’ll be able to:

  • Explain why engagement still matters and how to build your content strategy
  • Employ practical ways to use data to drive higher interaction rates
  • Understand measures that matter for social media performance