Local Digital Marketing, More than a Pin

When marketers talk about Local Digital Marketing, conversations almost typically focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a significant impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.

After this session, you’ll be able to:

  • Understand what local digital marketing encompasses and why it’s important for your brand
  • Identify the components of a fully integrated local digital marketing program
  • Assess your current program and plan for program evolution