Marketing to Gen Z: Tapping into Youth Culture Trends

Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 — is driving a new era of empowered consumerism. Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing. Generation Z is a powerful consumer force in our market, with up to $143 billion in direct spending a year. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. After looking at the unique characteristics of this cohort we call them — Old Souls in Young BodiesTM.

After this session, you’ll be able to:

  • Understand key trends of Gen Z and the difference between this demographic and other generations, and how to apply these insights to build meaningful relationships with them
  • Learn the six mindsets that will drive “brand level profit performance”
  • Create ongoing value through innovative thinking