Reverse-Engineering Marketing Performance (and Fake News)

Professionally, we’re after proven results. Personally, we’d like to see the world as a better place. So, where to start? This session focuses on the importance of starting with the end in mind. We’ll walk through reverse-engineering a big, daunting marketing goal into smaller, test-worthy tactics-and how to handle inevitable successes and failures along the way.

After this session, you’ll be able to:

  • Break down your large marketing initiatives into smaller, more manageable tactics
  • Create quicker feedback loops on your results
  • Reallocate time & budget based on wins & losses