Marketing’s New Normal: Measuring Digital Marketing in a Privacy-First World
How do you effectively create audiences and measure marketing effectiveness in a privacy-first world? This session will uncover new paths to success. If you want to understand how to better analyze customer insights to be smarter, better, and faster when marketing to consumers join us!
After this session, you will be able to:
- Understand that data is important and first party data is the new currency
- Implement a process to enrich first party data to more effectively target audiences
- Use people based marketing – an effective way to target individuals, while maintaining customer privacy
- Understand that transparency in measurement is important – best intentions are not verifiable (trust, but verify)