Maximize Marketing ROI with a Data-First Approach to Attribution Modeling
In today’s marketing landscape, it’s all about data and ROI. We need credible data to drive our decision-making, particularly when we are planning our budget for the quarter or the year. Proper marketing attribution modeling is the key to solving our data dilemma, but unfortunately the process is complicated and error-prone. Today we collect data from disparate channels and tirelessly normalize and cleanse data in hopes to synthesize the information we’ve collected. Join this session to uncover the complicated layers of marketing attribution and gain powerful insights on how you can begin to tackle this data challenge.
After this session, you’ll be able to:
- Understand the many layers of marketing attribution and why it’s challenging
- Identify the gaps in your current data collection process and where efficiencies could be made
- Start to lay the groundwork for successful marketing attribution