Attention Is The New Currency: How to Leverage Your Personal Brand to Grow Your Business

With the world going virtual, online attention has become more important than ever to grow your business and revenue. Understanding how to show up and how to put out the right message is vitally important to grabbing the attention of a population that is overwhelmed with the amount of data and content flooding its world. In this session, Aaron will show you how to navigate the delicate balance of being authentic online, building relationships, and communicating relevant business information to help take advantage of the attention that is available to businesses of any size.

After this session, you’ll be able to:

  • Determine what types of content will draw the most attention to your business to grow revenue
  • Lean into your personal brand with confidence in a crowded virtual world
  • Identify the different types of content platforms you can take advantage of to draw attention to your business