Not All Video is Created Equal: Drive Results Across All Screens
With Netflix, Hulu, Amazon and more, consumers have a variety of choices on what, how, and where they watch content. Video consumption across desktops, phones, tablets, and Connected TV’s mean viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies to take advantage of the innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.
At the end of this presentation, you’ll be able to:
- Understand how OTT has revolutionized the Video landscape
- Develop a plan to make sure you are reaching the right audience
- Maximize your dollars with the best creative strategy for each platform