Battening Down the Omni-channel Hatches: Best Practices for Retail and B2C Marketers
With softening consumer spending hitting some categories and whispers of Recession becoming a louder roar, most marketers are expecting a tougher market ahead in 2023. Meanwhile, the global pandemic has brought consumers to a merged e-commerce and retail shopping state, where omni-channel shopping (across e-com, retail, and stores) has blurred the lines. What should brand managers do now to prepare for softening spending? And how do we ensure we invest in the right areas to support omni-channel commerce in 2023?
After this session, you’ll be able to:
- Understand how consumers are becoming omni-channel shoppers and the stats driving at a new purchase path for retail consumers
- Apply the critical tactics needed to deliver a stronger omni-channel shopping experience
- Execute an omni-channel path-to-purchase consumer journey framework
This session is best for brand marketers who sell at big box and traditional retail channels and who need to support their brand sales through Amazon and DTC e-commerce.