How To Prepare For Voice Search To Change Customer Discovery
There has been a lot of hype about Intelligent Agents (IAs) like Alexa, Cortana, Siri, and Google Assistant. But how will interactions, or voice searches, on those platforms change search marketing? This session will look into the impact of voice searches today on marketers, what the future might look like for how people find via IAs, and how you should prepare.
After this session you’ll be able to:
- Determine voice search’s impact on your business for today and the future
- Better understand how IAs are “indexing” content to searchers
- Take those learnings and apply them to your customer acquisition strategy