The Science of Art: Emotional Data Collection & Purpose

In this session, Nina will discuss behavioral neuroscience, introduce you to Emotional Data (TM), and help you understand the importance of the subconscious data in the decision-making process of your consumers. She will present research on how people make decisions, how can they be persuaded to make a certain choice, and how to override our natural tendencies in order to make better decisions. From the session, you will be learn how to use the paradox of choice to rethink and improve your marketing strategy. You’ll also discover the value behind intentional selection of creative elements (like color, font, and location) and ways to design and produce creative assets for the right audience that yield optimal results.

After this session, you’ll be able to:

  • Define Emotional Data and understand how consumers make decisions (and how they can be persuaded to make a certain choice)
  • Adjust your marketing strategies based on the paradox of choice
  • Select the right creative elements (like font, color, design) to optimize the effectiveness of your marketing assets